According to a survey conducted by AnnexCloud, “Existing customers contribute to 65% of a company’s business.” This very statistic should be enough for businesses to understand the importance of Customer retention in order to generate profitable revenue. A loyalty program is one such initiative that has proved to be quite effective to generate a loyal following of consumers for a Brand.
In the recent years, we have witnessed the emergence of varied marketing platforms. From traditional billboards to WhatsApp, from TVC to Twitter/Facebook videos; there are so many different kinds of approach that it can get confusing. The solution – an integrated marketing plan. Customarily, brands will approach different agencies, to plan separate campaigns for their communication. This meth
For decades brands have operated on the basis of the traditional purchase funnel – Awareness, Interest, Desire, Action and Purchase. All we had to do was to use a variety of marketing tactics to drive those potential customers down the sales funnel into the final action of a purchase. Post purchase, we were basically off the hook. But today, the consumer is a continuously connected person. Th