Summary: On Ground Promotion for Airtel Delhi Half Marathon
Brief / Objective: Promote Airtel Delhi Half Marathon, just before its launch for the year 2018.
Concept: ‘Match the Fastest’, gave the marathon’s fraternity a chance to match the pace of last year’s champion Eluid Kipchoge.
Execution: Our heroes managed to put up a customize made treadmill, at the NSIC grounds, New Delhi for the Marathon Expo and set it to spin at famed Delhi Half Marathon’s champion pace of 21.2 kms/hr. and challenged the Marathon enthusiasts to jump on and keep up.
Result: One of its kind set up which pushed the envelope, reaching new heights of grandeur.
With 25000 visitors at the expo, more than 200 runners took the challenge and by the end of 3 days, 9 made it up to the leader board