Activating Telecom retailers to sell and connect the brand with masses

Activating Telecom retailers to sell and connect the brand with masses

Problem Statement

With its vast presence across the country, this telecom giant was facing challenge in engaging retailers pan India. Most importantly, the engagement had to be unified with the vision and yet different in each region to build an emotional connects with the locals.

Akkado’s Solution

We managed to organize 97 events across 90 cities with a total footfall of more than 25,000 retailers within a short span of 45 days. The event was an ideal platform where the program was explained to the channel partner through an Interactive AV.

Region wise teams were organized in a hierarchy that took care of communication for approvals and reporting with National team and regional teams, execution at all levels with consistency maintained across India.

Big events with entertainment were organized in metros and major cities, small scale events were organized in tier-3, tier-4 towns, where performers were recognized and the high value redemptions were handed over to the retailers.

With our in-house merchandise and travel teams, we were able to provide additional cost benefits in travel costs, hotel venue costs and personalized merchandise. Critical edge was the seamless coordination between merchandise and events team to ensure right products were available at the right event at the right time.


Excellent execution clubbed with seamless coordination between teams resulted in amazing experience for their National Team, Regional Teams and the participants.

The company managed to save more than 10% costs in overall execution by using Akkado’s edge of 360-degree services (Events, Merchandize, Travel and Logistics).Our testimony is the fact that we have been doing this for the company in question for 3 consecutive years.