Turning Agents into Brand Advocates for an Insurance Giant

Problem Statement

A prominent insurance company was facing hurdles with its brand engagement and agent loyalty. This could be seen from its steadily rising attrition rate and its inability to retain agents patronizing their brand. The company was in search of various means to motivate its agents to perform better and garner greater insights on the products they were selling. This would give the agents an edge in promoting their schemes in a dynamic and competitive environment.

Akkado’s Solution

The Program was launched with a grand event across 10 major cities within a month. Redemption events were executed. We conceptualized an end to end engagement solution for agents to learn, earn and redeem. The same was facilitated by providing smart technological assistance in the form of user friendly web and mobile applications, designed and managed in-house at Akkado. Interactive apps made the agents check their updated dashboards; learn about new products and schemes through interesting quiz and videos. Exhaustive line up of white and brown goods in the reward catalogue ascertained agent redemption their points online. This app also sends push notifications to the agents, notifying them on new updates.
The agents were kept hooked by managing an engaging activity calendar vide seasonal greetings and other SMS’s as part of program hygiene.

Impact

The Solutions provided by Akkado had an immediate impact on the company’s visibility. Agents became active and started monitoring their performance regularly and the dashboard usage surged from 12% to 58% in just four months. It becomes easier for teams to identify low performing assets and make the necessary changes to make them at par with the market trends. The dashboard aided in highlighting high performing individuals who were rewarded based on the points earned. The user-friendly and interactive interface of the App was a useful tool in guiding agents during trainings and assisting them in program related information, accessible as per their convenience.

Turning customers into advocates for Liquor Brand

Problem Statement

With advent of major competition in liquor industry, it became imperative for our client to have a strong brand presence in the market. They seeked ways to distinguish their brand as well as activating through right touch points with their potential customers.

Akkado’s Solution

To facilitate the growth on the brand image and engage its target audience, Akkado created ‘The Extraordinaire Club’. Privileged members of the club were offered a Club Card that enabled them to avail exciting discounts at various restaurants, pubs, gyms, spas and hospital chains across India. Constant engagement is the key for any brand to ensure that a patron stays loyal to your brand. Therefore, regular wine testing sessions and dinners were organised to make every patron feel exclusive. A point-earning mechanism was designed for members to garner points every time they made a transaction with the brand.

Impact

Our solutions helped in creating a large and regular clientele for the brand. These patrons now show support and interest in every product launched and awaits the new deals that they offer. The brand now enjoys a stronger emotional connect with its customers and have become their advocates by bringing other customers through word of mouth publicity.

Activating Telecom retailers to sell and connect the brand with masses

Problem Statement

With its vast presence across the country, this telecom giant was facing challenge in engaging retailers pan India. Most importantly, the engagement had to be unified with the vision and yet different in each region to build an emotional connects with the locals.

Akkado’s Solution

We managed to organize 97 events across 90 cities with a total footfall of more than 25,000 retailers within a short span of 45 days. The event was an ideal platform where the program was explained to the channel partner through an Interactive AV.

Region wise teams were organized in a hierarchy that took care of communication for approvals and reporting with National team and regional teams, execution at all levels with consistency maintained across India.

Big events with entertainment were organized in metros and major cities, small scale events were organized in tier-3, tier-4 towns, where performers were recognized and the high value redemptions were handed over to the retailers.

With our in-house merchandise and travel teams, we were able to provide additional cost benefits in travel costs, hotel venue costs and personalized merchandise. Critical edge was the seamless coordination between merchandise and events team to ensure right products were available at the right event at the right time.

Impact

Excellent execution clubbed with seamless coordination between teams resulted in amazing experience for their National Team, Regional Teams and the participants.

The company managed to save more than 10% costs in overall execution by using Akkado’s edge of 360-degree services (Events, Merchandize, Travel and Logistics).Our testimony is the fact that we have been doing this for the company in question for 3 consecutive years.

MOTOROLA

To surprise their customers and keep them loyal to their brand, Motorola chose Akkado to source and deliver 3,000 Golf Sets and 2,000 Bluetooth Speakers.

PIONEER

With an objective of increasing brand visibility, Pioneer India wanted to brand the T-shirts that its dealers and promoters wear during activations. Akkado victoriously rendered the sourcing of 25,000 Pioneer branded T-shirts.

GIONEE SELFISTAN LAUNCH

Gionee wanted to surprise its customers during their new Selfistan Campaign Launch. Akkado proposed the idea of gifting its customers with Swiss Military Bluetooth Speakers and thus successfully delivered 30,000 pcs to Gionee.

Pernod Ricard India/ROYAL STAG

40,000 pcs of Wrist watches, imported from China for their premium customers was a challenge that Akkado’s merchandising team overcame with their hard work and dedication.

OOREEDO

Akkado successfully delivered 15,000 welcome kits to Myanmar for the launch of their customer loyalty program, the Diamond Club which is being managed by Akkado’s very own team of Loyalty professionals.

MARUTI SUZUKI

To keep their customers happy and loyal, Maruti Suzuki wanted to gift them branded merchandise. Taking to Akkado’s advantage we delivered, 30,000 pcs of umbrellas, 5,000 pen drives and 30,000 CD packs.

PEPSICO QUAKER

For their favourite customers, Quaker wanted to gift them branded Mason jars with the purchase of their products. Akkado designed & sourced 5,000 branded Glass Mason Jars.