Akkado

Akkado Loyalty & CRM


As an integrated marketing agency, Akkado has a specialized department that caters to CRM (Customer Relationship Marketing) and Loyalty, which combines strategy with end-to-end service delivery. We use data to gain unique insights into customer behaviour, which results in compelling loyalty propositions and effective engagement programs.

WE CREATE REWARDING RELATIONSHIPS

Loyalty Programs Management

Employee Program

  • Sales Incentives
  • Employee Engagement Programs
  • Skill Development Programs

Channel Program

Channel Program

  • Channel Engagement Programs
  • Retail Audit Led Programs
  • Influencers’ Programs

Customer Relationship Management Programs

Customer Program

  • Multi-Partner Coalition Programs
  • Frequent Shoppers Programs
  • Customer Community Programs

360-DEGREE APPROACH TOWARDS ENGAGEMENT

Long-Term Connect

Long-Term Connect

  • Building a robust communication channel.
  • Celebrating Redemptions like Festivals.
  • Transparent and Responsive Feedback Mechanism.

Ensure Objectivity

Ensure Objectivity

  • Having SMART milestones for the participants.
  • Data Analysis Representing Program Health on Monthly Basis.
  • Identifying top performers and rewarding them.

Emotional Connect

Emotional Connect

  • Family Engagements.
  • Handpicked Rewards suiting TG interests.
  • Creating Aspirational Value for participants in terms of Interventions or rewards etc.

Gamification

Gamification

  • Making the Participants addicted to Program App or Microsite.
  • Scorecards to ensure maximum participation.
  • Leaderboards for bigger recognition.