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Loyalty Programs

Effective and engaging management of all business relationships is at the crux of Akkado’s loyalty programs. We help our clients optimize interaction with employees, channel partners, dealers and customers ensuring maximum advantage for them. Creating new relationships, sustaining existing ones and deriving desired behaviour from them through effective loyalty, incentive and reward programs is at the top of our engagement priorities.

In terms of consumers, we enable companies to maximize utility derived out of existing ones and also assist in a low cost and efficient acquisition of new consumers. In terms of employees, channel partners, dealerships etc. we design programs that increase loyalty and drive efficiency.

We identify the best solution sets for you, with the likes of a point based loyalty program, activity based, incentive based or any other customised program and conduct execution of the same. Interactive and engaging programs that work on transforming businesses through an emotional connection formulate the core inkling of our loyalty programs.

We make effective use digital platforms, with the help of our in-house digital marketing division, to carve new methods to influence desired behaviour in target groups. Rewarding a particular behaviour to initiate more of the same with the help of social media, digital enhancements and high quality merchandise is an important aspect of our programs. Within this, driving high redemption rates has been one of Akkado’s core strengths.

Akkado’s loyalty programs also offer seamless integration with existing point sales systems, or dealer, employee, channel partner management systems. To ease the administrative burden of execution, Akkado offers an array of intuitive programs and complete management of the same. Our programs also render high Returns on Investment (ROI) and affordability.

Case Studies

Turning Agents into Brand Advocates for an Insurance Giant

Problem Statement

A prominent insurance company was facing hurdles with its brand engagement and agent loyalty. This could be seen from its steadily rising attrition rate and its inability to retain agents patronizing their brand. The company was in search of various means to motivate its agents to perform better and garner greater insights on the products they were selling. This would give the agents an edge in promoting their schemes in a dynamic and competitive environment.

Akkado’s Solution

The Program was launched with a grand event across 10 major cities within a month. Redemption events were executed. We conceptualized an end to end engagement solution for agents to learn, earn and redeem. The same was facilitated by providing smart technological assistance in the form of user friendly web and mobile applications, designed and managed in-house at Akkado. Interactive apps made the agents check their updated dashboards; learn about new products and schemes through interesting quiz and videos. Exhaustive line up of white and brown goods in the reward catalogue ascertained agent redemption their points online. This app also sends push notifications to the agents, notifying them on new updates.

The agents were kept hooked by managing an engaging activity calendar vide seasonal greetings and other SMS’s as part of program hygiene.

Impact

The Solutions provided by Akkado had an immediate impact on the company’s visibility. Agents became active and started monitoring their performance regularly and the dashboard usage surged from 12% to 58% in just four months. It becomes easier for teams to identify low performing assets and make the necessary changes to make them at par with the market trends. The dashboard aided in hightlighting high performing individuals who were reawarded based on the points earned. The userfriendly and interactive interface of the App was a useful tool in guiding agents during trainings and assisting them in program related information, accessible as per their convenience.

Turning customers into advocates for Liquor Brand

Problem Statement

With advent of major competition in liquor industry, it became imperative for our client to have a strong brand presence in the market. They seeked ways to distinguish their brand as well as activating through right touch points with their potential customers.

Akkado’s Solution

To facilitate the growth on the brand image and engage its target audience, Akkado created ‘The Extraordinaire Club’. Privileged members of the club were offered a Club Card that enabled them to avail exciting discounts at various restaurants, pubs, gyms, spas and hospital chains across India. Constant engagement is the key for any brand to ensure that a patron stays loyal to your brand. Therefore, regular wine testing sessions and dinners were organised to make every patron feel exclusive. A point-earning mechanism was designed for members to garner points everytime they made a transaction with the brand.

Impact

Our solutions helped in creating a large and regular clientele for the brand. These patrons now show support and interest in every product launched and awaits the new deals that they offer. The brand now enjoys a stronger emotional connect with its customers and have become their advocates by bringing other customers through word of mouth publicity.

360 Degree approach for Channel Engagement for Electronic Major

Problem Statement

The client approached us with intent to revamp their existing loyalty program for their Contractors. The earlier program was following a redundant system of earning and burning points and had specific contactors in the list who were trading as per convenience.

Akkado’s Solution

To engage and reward the top performers contributing to 80% of Business whereas the other 20% will be motivated to be a part of the league. The exclusive club was known as “The Pinnacle Crest” and were gauged to be part of the program vide their performance mapped through Value Sales, Growth and Consistency. Excusive benefit charts for members from the crest and planned communication to all members pampered the existing ones and motivated others to be part of the league.

Also, the program focused on involving Channel Partner and the company’s Sales team at the right places for their support to activate Contractor’s to perform. We integrated their system with our Technology vide Web API Integration resulted in robust point capture and immediate notifications.

Impact

The program helped the brand reconnect with its channel involving not only the Contractors, channel partners but also their own sales team. The program witnessed 70% Increased activity from the members and connected with the brand emotionally due to the choicest benefits extended to make them feel valuable.

Activating Telecom retailers to sell and connect the brand with masses

Problem Statement

With its vast presence across the country, this telecom giant was facing challenge in engaging retailers pan India. Most importantly, the engagement had to be unified with the vision and yet different in each region to build an emotional connects with the locals.

Akkado’s Solution

We managed to organize 97 events across 90 cities with a total footfall of more than 25,000 retailers within a short span of 45 days. The event was an ideal platform where the program was explained to the channel partner through an Interactive AV.

Region wise teams were organized in a hierarchy that took care of communication for approvals and reporting with National team and regional teams, execution at all levels with consistency maintained across India.

Big events with entertainment were organized in metros and major cities, small scale events were organized in tier-3, tier-4 towns, where performers were recognized and the high value redemptions were handed over to the retailers.

With our in-house merchandise and travel teams, we were able to provide additional cost benefits in travel costs, hotel venue costs and personalized merchandise. Critical edge was the seamless coordination between merchandise and events team to ensure right products were available at the right event at the right time.

Impact

Excellent execution clubbed with seamless coordination between teams resulted in amazing experience for their National Team, Regional Teams and the participants.
The company managed to save more than 10% costs in overall execution by using Akkado’s edge of 360-degree services (Events, Merchandize, Travel and Logistics). Our testimony is the fact that we have been doing this for the company in question for 3 consecutive years.

Our Services

  • Channel and Sales
  • Sales and Channel engagement
  • Incentives , rewards and recognition
  • Multi-layered programs
  • Influencer’s program
  • Customer
  • Customer relationship programs
  • Customer community programs
  • Multi partner coalition
  • Frequent shopper programs
  • Affinity and privilege programs
  • Employee
  • Sales and Channel engagement
  • Incentives , rewards and recognition
  • Multi-layered programs
  • Influencer’s program