At Akkado, a successful event is the creation of a satisfying experience for all stakeholders. It is an accurate identification of the event objective and a quality execution of the same.
At this date, most companies recognize event marketing as a crucial segment of their integrated marketing portfolio. The concept of a physical assembly of a target group, whether employees, channel partners or potential consumers is classic and timeless.
The creation of an impactful event starts with the identification of need for the client. This identification enables us to provide specific targeted events solutions. We conceptualize, execute and manage events that offer a more tangible and direct engagement with the audience.
Akkado’s focus stays heavily on enhanced engagement and interaction that aims towards an event that stresses on the creation of a holistic experience.
Akkado fulfils this formation with the fusion of events with digital and technological enrichments that uplift the face of any event. We believe in creating experiences that are strong, striking, interactive and succinct. Our enhancements give us the edge that makes our events sufficiently impactful and engaging.
The objective was the execution of the annual Philips kick-off event with the inclusion of a reward and recognition ceremony and a session to discuss future division plans. The brief required efficient organisation for a capacity of 1500 participants. Akkado further identified a need of value addition with the inclusion of elements towards the reinvention of the event.
The solution set included the introduction of a suitable theme, revamped stage and lighting design and the insertion of amplifications. Accommodation was organised in multiple venues in Aerocity, New Delhi including the Marriot, Holiday Inn and Pulman.
We conceptualised ‘Elevate’ as the theme to highlight the notion of a rise in the level of growth and inspiration. The event was assigned a logo that was used as branding on stage and merchandising.
The participants were transferred as soon as they land to their respective hotels in coaches. The event also featured RFID photo booths that allowed participants to click pictures and upload them on Facebook automatically.
The logo branding cast a uniform, organised and professional overtone while establishing a strong connection with participants. The selection of Aerocity as the venue allowed for convenient travel for the participants from their hotels to the event venue which was Hotel Pullman. RFID technology was appreciated for its interactive value addition and the transfer of the even from the offline to the online.
The overall impact on the event held increased significance as it created a change in the overall culture and tone which can be carried forward to the coming year as well.
CII approached Akkado with a brief to promote India, as the next investment hub by attracting global investors to India as an unexplored destination. The objective was to promote India through its diversity of culture & traditions.
Akkado’s international presence facilitated efficient sourcing of vendors in Hongkong. Akkado conceptualised and fabricated a ‘VIP Lounge’ at the exhibition and also designed the communications for the exhibition. A gala event called “The India Show”, which reflected the true ethos of rich cultural diversity included stage performances of the ‘Prince Dance Troupe’ (Winners of India’s Got Talent, season 1, 2009) and ramp walks by the likes of Amanpreet Wahi Narula & Krishna Somani carrying the exquisite ‘Piyush-Priyanka’ collections.
The stage show and the performances effectively depicted Indian culture in an entertaining and appealing manner. The events success goes undoubted as Akkado succeeded in retaining the client and conducting business with them in the future as well.
Pioneer required an efficient execution of the launch of Mixtrax, a range of in-car entertainment products by Pioneer. Pioneer approached Akkado to handle the product branding and event management.
Akkado completed the conceptualization, planning, organization and execution of the event. The event was given a Goan theme and was carried forward into the branding and activities at the event. Popular Indian film actor, Shahid Kapoor was invited to launch the new product. Entertainment options included talented dancers.
The infusion of ‘Goa’ as a theme into all possible spaces ensured consistency in terms of the feel of the event for the participants. The merchandise branding and space design effectively highlighted Pioneer all through the event. In a nutshell, the event ran smoothly and was wreathed with other embellishments.