Games have been seamlessly integrated into various marketing campaigns and programs by brands to keep their respective TG engaged. Be it high-tech virtual gaming experience at events or your simple “answer to win rewards” campaign, games have proved to be an effective ploy to harp on consumer interest.
We are in a phase where technology is playing a key role in the USP of any marketing campaign. Hence, games offer an interactive mode for companies to tell brand stories with better outreach.
Games incorporated on virtual platforms such as Augmented Reality, Virtual Reality, etc. establish an instant connect and generates curiosity among the audience to test the brand services.
A brand is able to curate the necessary story to indulge the audience with technology, it paves way for the exciting channel for a brand to keep its audience entertained with exciting content.
The microseconds of Consumer attention is not much for a brand to market its product or services. This is the reason that we see many brands use pop culture references to increase the connection with the audience.
Also, when the first reaction of online users is to stop the online ads and block pop up ads, gaming experience goes beyond the traditional rules to deliver an interesting mode of a marketing campaign.
In the recent years, we have witnessed the emergence of varied marketing platforms. From traditional billboards to WhatsApp, from TVC to Twitter/Facebook videos; there are so many different kinds of approach that it can get confusing. The solution – an integrated marketing plan.
Customarily, brands will approach different agencies, to plan separate campaigns for their communication. This method is not only chaotic but also does not give expected result, and often turns out to be a major setback.
With integrated communication, the brand can use the same tools that are found under the management of one agency. It is a process designed to ensure that the communication is translated effectively across all channels, and seamlessly delivered to the market.
An integrated marketing solution agency, provides unified marketing tools and platforms for the brands, to utilize their communication effectively. Powered by a holistic approach, these agencies are more than just platforms for the brand to fuel their communications, but are partners that design, promote and provide effective solutions. These agencies have a distinct set of skills that when combined together, produce better and efficient results. Due to its talent and production model, an integrated marketing agency focuses on solution versus service delivery.
As marketing evolves, more agencies will have to become truly integrated to survive or they will need to narrow in their service offerings all together. It’s important for a client to understand the difference in order to choose a long-term agency partner that will help them succeed year over year.
Through the years, the house of Akkado has emerged as an integrated marketing agency. It has evolved from being just a merchandising and loyalty expert to a full-fledged integrated marketing solution agency, offering various marketing platforms and solutions, ranging from traditional to digital. We at Akkado, are equipped with the skills and tools and are powered by experienced specialists of the industry. We offer you a pool of talent and a range of marketing platforms that will boost your image and give you the desired result for your marketing plans.