Games have been seamlessly integrated into various marketing campaigns and programs by brands to keep their respective TG engaged. Be it high-tech virtual gaming experience at events or your simple “answer to win rewards” campaign, games have proved to be an effective ploy to harp on consumer interest.
We are in a phase where technology is playing a key role in the USP of any marketing campaign. Hence, games offer an interactive mode for companies to tell brand stories with better outreach.
Games incorporated on virtual platforms such as Augmented Reality, Virtual Reality, etc. establish an instant connect and generates curiosity among the audience to test the brand services.
A brand is able to curate the necessary story to indulge the audience with technology, it paves way for the exciting channel for a brand to keep its audience entertained with exciting content.
The microseconds of Consumer attention is not much for a brand to market its product or services. This is the reason that we see many brands use pop culture references to increase the connection with the audience.
Also, when the first reaction of online users is to stop the online ads and block pop up ads, gaming experience goes beyond the traditional rules to deliver an interesting mode of a marketing campaign.