According to a survey conducted by AnnexCloud, “Existing customers contribute to 65% of a company’s business.”
This very statistic should be enough for businesses to understand the importance of Customer retention in order to generate profitable revenue. A loyalty program is one such initiative that has proved to be quite effective to generate a loyal following of consumers for a Brand.
Needless to say, from top corporates to SME’s, a loyalty program has become a must for any business organization looking to stay relevant in the psyche of their consumers.
Today, consumers expect a more personalized experience that goes way beyond than just offering freebies. A loyalty program covers all the tangential services associated with a product or service, and with the assistance of technology, a loyalty program becomes an ideal mediator between the brand and its consumers.
A mobile app, for example, keeps the audience engaged with a brand and can be used to keep the consumers in the loop with different services a brand has to offer. The features of Loyalty programs have significantly grown in the last few years. Engagement has become prominent in the scheme of things as consumers are always on a lookout for information pertaining to a product or services. A loyalty program caters to the overall expectation of consumers which go beyond just the product or service you have to offer.
Akkado has tied up with several top-notch brands as their Channel Partner Marketing organization. We create a personalized experience for the respective audience in the form of Loyalty programs which has fuelled Customer retention for many brands across the country.
In the recent years, we have witnessed the emergence of varied marketing platforms. From traditional billboards to WhatsApp, from TVC to Twitter/Facebook videos; there are so many different kinds of approach that it can get confusing. The solution – an integrated marketing plan.
Customarily, brands will approach different agencies, to plan separate campaigns for their communication. This method is not only chaotic but also does not give expected result, and often turns out to be a major setback.
With integrated communication, the brand can use the same tools that are found under the management of one agency. It is a process designed to ensure that the communication is translated effectively across all channels, and seamlessly delivered to the market.
An integrated marketing solution agency, provides unified marketing tools and platforms for the brands, to utilize their communication effectively. Powered by a holistic approach, these agencies are more than just platforms for the brand to fuel their communications, but are partners that design, promote and provide effective solutions. These agencies have a distinct set of skills that when combined together, produce better and efficient results. Due to its talent and production model, an integrated marketing agency focuses on solution versus service delivery.
As marketing evolves, more agencies will have to become truly integrated to survive or they will need to narrow in their service offerings all together. It’s important for a client to understand the difference in order to choose a long-term agency partner that will help them succeed year over year.
Through the years, the house of Akkado has emerged as an integrated marketing agency. It has evolved from being just a merchandising and loyalty expert to a full-fledged integrated marketing solution agency, offering various marketing platforms and solutions, ranging from traditional to digital. We at Akkado, are equipped with the skills and tools and are powered by experienced specialists of the industry. We offer you a pool of talent and a range of marketing platforms that will boost your image and give you the desired result for your marketing plans.
For decades brands have operated on the basis of the traditional purchase funnel – Awareness, Interest, Desire, Action and Purchase. All we had to do was to use a variety of marketing tactics to drive those potential customers down the sales funnel into the final action of a purchase. Post purchase, we were basically off the hook.
But today, the consumer is a continuously connected person. The sales funnel has been turned on its head when the consumer makes their voice (post-purchase) more important and influential than ever.
More specifically, the pervasive nature of smartphone usage and the customer’s adaptation to voicing their opinion on social platforms, using their mobile device is the crux of the new consumer behaviour.
Post purchase, we now need to have a keen eye on our customers’ usage, continued usage, and user experience with our products because what they say about our product or service matters. They have the power to voice their opinion, they want to voice their opinion, and they have the power to influence their friends, family, colleagues, followers, and connections en masse.
Of course, it is no surprise that research shows that today’s consumer trusts recommendations from their friends in huge proportion over the brands themselves. Makes perfect sense. So, that puts more pressure on the new marketing funnel where a customer MUST not only buy our product but use it, love it and advocate for us.
In simpler terms the inverse funnel is: Buy, Use, Love and Endorse