According to a survey conducted by AnnexCloud, “Existing customers contribute to 65% of a company’s business.”
This very statistic should be enough for businesses to understand the importance of Customer retention in order to generate profitable revenue. A loyalty program is one such initiative that has proved to be quite effective to generate a loyal following of consumers for a Brand.
Needless to say, from top corporates to SME’s, a loyalty program has become a must for any business organization looking to stay relevant in the psyche of their consumers.
Today, consumers expect a more personalized experience that goes way beyond than just offering freebies. A loyalty program covers all the tangential services associated with a product or service, and with the assistance of technology, a loyalty program becomes an ideal mediator between the brand and its consumers.
A mobile app, for example, keeps the audience engaged with a brand and can be used to keep the consumers in the loop with different services a brand has to offer. The features of Loyalty programs have significantly grown in the last few years. Engagement has become prominent in the scheme of things as consumers are always on a lookout for information pertaining to a product or services. A loyalty program caters to the overall expectation of consumers which go beyond just the product or service you have to offer.
Akkado has tied up with several top-notch brands as their Channel Partner Marketing organization. We create a personalized experience for the respective audience in the form of Loyalty programs which has fuelled Customer retention for many brands across the country.